For a website, the domain name should be simple and easy to remember in such a way that it is easy for you and your clients to remember it. While choosing the best domain name for your business, it is good to find the domain name which is relevant to the content of website. In Web Development Courses in Lahore, you will learn the importance of domain name for business.

There are numerous hosting companies that can help with domain names relevant to the website content. There are numerous extensions of domain name. The .com domain name can be purchased in less than ten dollars. In Web Development Courses in Lahore, you will understand that the company that provides hosting services also provides other features such as sub domains, email addresses, unlimited space etc. There are the companies that will allow to use mask forward domain name to any web pages which you require.

Sub domains are the important feature of a domain name. Sub domain is a word that is used to replace www in the chosen domain name in order to allow an extension of web address that can be used for special promotions, products, announcements etc. For example: http://www.domain.com and sub domain will be your.domain.com. Sub domain can be used to point the web address that is used to promote products or any other features. There are some hosting companies that charge extra for sub domains. In Web Development Courses in Lahore, you will also learn about the feature of sub domains.

The feature of domain name is a web space which comes along with domain name. Some of the companies provides limited option to purchase more space but it can be used to create a website for promotion of business, services or products. Domain name also comes with a feature of email address and for more email address, it can be added in cheap price.

In Pakistan, ITHeight has been offering Web Development Training in different cities. ITHeight offers quality IT trainings that covers from basics till advanced level. Visit ITHeight and avail Web Development Courses in Lahore and understand the features of domain name.

SEO is the marketing method that is used to optimize a website to get its better rank on search engine. Google has been considered one of the most commonly used search engine globally. In SEO Training in Lahore, you will learn that SEO is a technique which is used to improve visibility on search engine. The algorithms of search engine always change therefore it is important to stay updated about the changes.

• Keyword Research: For keyword research, Google Keyword Planner tool is used. For better and quality content, use keywords to explain the idea about your company, products or services as keywords are good for website ranking. Usually SEO takes more than three to six months to show better website rank on search engine. Long tail keywords are the keywords that plays an important role in website rank. Follow keyword density properly. SEO Training in Lahore will teach complete and effective keyword research for your website.
• Meta Data: A structured plan is required on which web pages are focused using search phrases. It is important to target 2 or 3 phrases per web pages.
• Backlinks: After On-Page SEO, Off-Page SEO comes that includes link building. Create quality backlinks in high domain authority sites. For backlinks, use keywords as an anchor text. Compose and submit articles into article submission websites and create quality backlinks. The other techniques such as press release, forums, blogs etc. can be used for increase in brand awareness and link-building purpose. SEO Training in Lahore covers the advanced Off-Page SEO techniques.

In Pakistan, ITHeight has been considered one of the best IT training center in different cities. ITHeight covers SEO from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to improve website traffic and rank with quality SEO.

In the era of competitive world, online presence whether it is a social media or internet, both are important for every business. In Social Media Training in Lahore, you will learn that social media marketing is the most common marketing technique now that is used to promote business, products or services. To succeed in social media marketing campaign, it requires extensive knowledge about the right marketing strategies.

• Videos: Nowadays, YouTube has been considered one of the best social media platforms for businesses. Users use YouTube for more detailed information on products and companies. Therefore, it is important to create videos that explains the products or services, usage, benefits etc. Upload the videos on YouTube with a website link. In Social Media Training in Lahore, you will also learn to create videos for your business.
• Use of Twitter: Twitter is the best social media platform for business promotion. For this purpose, tweet the link about product videos, blogs or articles on Twitter in order to increase the sales and brand awareness. Followers will click on the link to visit a website. If any customer posts feedback about your products or services, it must be retweet on Twitter.
• Quality content: To drive traffic to a website, quality content is important in the form of posts, blogs or articles when posted on social media channels. Social media also play its role in SEO. Keywords should be incorporated in the social media posts. With the help of Social Media Training in Lahore, you will come to know that optimized and quality content are beneficial for SEO.
• Use of Facebook: Create a Facebook Business page for your business Whenever a new product or service is introduced, it must be posted in Business page for audience. The website link must be added in the post in order to drive traffic to a website.

ITHeight has been offering numerous IT trainings in different cities of Pakistan. ITHeight offers Social Media Marketing (SMM) Training that covers major social media platforms that are essential for every type of businesses. Visit ITHeight and avail Social Media Training in Lahore to learn about use of social media marketing for businesses.

In the era of digital technology, companies are promoting their business, products or services to their audience globally and the best way to connect with people is the quality content which is easily understandable for audience. Content development is not a simple task. In SEO Training in Lahore, you will understand the methods for creating global SEO content.

• Content should be translated in such a way that audience can read and understand it. Do not try machine translations for this purpose. Content should be localized such as local currency, location, measurement methods, language, buzz words, cultures etc. Therefore, content should be appropriate and acceptable.
• Use Google Keyword Planner to choose the best and relevant keywords for your business, services or products in the country. In SEO Training in Lahore, Google Keyword Planner will be covered in detail.
• Search that your website need a local hosting where translated website will be used. However it is recommended to use global host that can help your website to translate to audience and also will help in improve the website speed.
• hreflang must be used on the website that it helps visitors to read the content in their language.
• Pick the top level domains for the specific countries where you want to run your business.
• Incorporate keywords in the translated content. Avoid keyword stuffing as it affects SEO badly. Content must have good grammar and spellings. SEO Training in Lahore will also help you to use keywords effectively in the content.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight has been offering SEO Training from last few years and it covers from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to learn about the methods for Global SEO content.

WordPress has become one of the best web development and blogging platform. With the passage of time, WordPress is getting popular and huge companies are using WordPress for their websites. Due to extensively usage and popularity of WordPress, no one can stay unaware of this blogging platform. In Web Development Courses in Lahore, you will learn that the another reason of its popularity is the plugins. In WordPress, plugins are the tools that helps in improve the function of website. There are numerous plugins that are free and premium and important for websites also.

• All in One SEO Pack: With the passage of time, search engines are becoming strict regarding their algorithms. Therefore, it is important for SEO experts to make the websites according to the algorithms of search engine. The WordPress plugin named All in One SEO pack has numerous features such as Google Analytics, generation of meta tags, title optimization, custom post types etc. In Web Development Courses in Lahore, you will also study All in One SEO pack plugin as it is important for every website.
• Widgets Controller: It is a plugin that has very smart features and it also helps in making the blogs more smarter as well. This plugin helps in widget management in its own way. By using few clicks, widgets can be hide. This plugin is easy to install and with the help of widgets, the widgets can be used on those web pages where the website owners want to.
• Google XML Sitemaps: This plugin helps in create sitemap of a website and also to submit to search engines for indexing purpose. It helps crawlers to understand the site structure. With the help of Web Development Courses in Lahore, you will learn the importance of Google XML Sitemap that it is really helpful for website’s SEO.

ITHeight has become one of the best IT training center that provides quality IT trainings in different cities. ITHeight is offering WordPress in its Web Development Training that covers from basics till advanced level. Visit ITHeight and avail Web Development Courses in Lahore to get knowledge about WordPress plugins for website maintenance.