Local SEO is a marketing strategy used for local company that provides services or products locally. If company has an audience which is local, local SEO is recommended to implement. Local SEO is a SEO of a website according to the local search engines and it includes the keywords containing location. SEO Training in Pakistan covers both Local and Global SEO in detail.

For small business, local SEO is better than global SEO as it helps in increase the popularity of local business. For local SEO, location based keywords should be used as these type of keywords can help your local business to rank better on local search engines. SEO usually takes time to show better results.

For local SEO, website should be optimized according to local search engines to let users understand that where your business is located and what kind of products or services are being offered. In SEO Training in Pakistan, you will also learn about local keywords that must be incorporated in title, domain name, body content and heading as it helps in increase visibility.

For local SEO, your website must have name, address and phone number (NAP) which should be visible to users. It is important for SEO purpose. To add name, address and phone number, header or footer of a website is the best areas. Also business can be added in Google Map or Google Map can be inserted in the website to find the location of your business easily. In SEO Training in Pakistan, local business enlisting will also be taught in order to improve local SEO.

ITHeight has been considered one of the best SEO Training center that provides quality SEO Training. ITHeight covers SEO from basics till advanced level. Visit ITHeight and avail SEO Training in Pakistan to understand local SEO is essential for local Business.

Nowadays, it is an era of social media marketing that has helped numerous companies to improve their brand and sales as well. Social media marketing has become popular as millions of people are using the social media sites daily. With the help of Social Media Marketing Training in Lahore, you will learn that there are numerous social media sites which are important for every business such as Facebook, Twitter, LinkedIn etc.

Due to increase in popularity of social media marketing, now every company is using this strategy for their businesses. For better social media marketing campaign, it is important to have a good marketing plan and also execution of marketing plan.

• Preparation: Proper research on social media channels is required first before proceeding to run a marketing campaign in social media sites. Numerous marketers join social media sites for marketing purpose without having knowledge what the social media site is about and what is the audience. Therefore, to join any social media site, it is important to do some research first such as nature of social media users, source of users, interest and behaviors of users. In
  Social Media Marketing Training in Lahore, you will learn that research on social media channels is important and initial step to do before running any social media campaign.
• Relevant social media sites: It is not necessary for business to be on every social media sites for marketing purpose. For this purpose, it is important to find out on which social media site your audience is. Some companies use Facebook for marketing and some use Twitter or LinkedIn. Choose the relevant and best social media site which suits your business in terms of nature. In Social Media Marketing Training in Lahore, you will be taught numerous social media channels which are important for your business.
• Be Honest: During social media marketing campaign, you will deal with real people on social media sites. However, your business must portray original and real information. If your information is wrong and find out by users, then it will affect your business badly.

In Pakistan, there are numerous IT training centers that provides Social Media Marketing Training. Among those training centers, ITHeight is the best IT training center that offers quality Social Media Marketing (SMM) Training that covers various social media platforms. Visit ITHeight and get Social Media Marketing Training in Lahore to get knowledge about three essential social media marketing tips.

WordPress has been considered one of the most popular blogging tool. WordPress has been used by millions of people for web development and blogging purpose. In Web Development Courses in Lahore, you will learn complete WordPress from basics till advanced level.

• Free: WordPress is free of cost. This is the reason, it has become everyone’s favorite blogging tool. WordPress can be customized easily as compared to other premium blogging tools.
• Themes: WordPress has unlimited themes in the form of paid and free. Therefore WordPress blog theme can be customized according to the requirements. Choose the best and relevant theme for your blog and then install and customize it. In
  Web Development Courses in Lahore, you will also learn to use free and premium theme for your blogs.
• SEO-Friendly: WordPress is SEO-friendly, therefore search engines prefers WordPress websites. It has become easier to add the blog sites into the Google listings. There are some things which can make your blog gets indexed by search engines easily.
• Easy Installation: WordPress is easy to use and install as well even non-IT background person can install WordPress easily. Web Development Courses in Lahore will teach how to install and configure WordPress in website or blog.
• Plugins: WordPress has the best feature which is plugins. With the help of plugins and widgets, blogs can become more interesting and fully functional. Some of the plugins are free and some are premium.

ITHeight has been offering numerous IT training in different cities. ITHeight has been offering WordPress from last few years in its Web Development Training that covers without any programming language. Visit ITHeight and get Web Development Courses in Lahore to understand why WordPress is important for Blog.