PHP has been considered one of the best server-side scripting language that is used to develop dynamic websites. In PHP Training in Lahore, you will learn that PHP stands for Personal Home Page as well as Hypertext Preprocessor. PHP is a programming language that is used to develop website, it is easy and simple to use.

• Affordable Software: The popularity of PHP language is that it is one of the best programming language for web development and it is a free open source. Therefore, it does not require any amount to pay. This is why website owner should opt for PHP for web development. In PHP Training in Lahore, you will be taught how to install and use PHP software.
• Fast Loading Time: PHP usually takes less time to load the website as well as web pages than other programming languages. PHP has its own memory space that helps in increase the speed. This is why web developer’s choice for web development is PHP language.
• Unlimited Extensions: Due to having unlimited extensions, PHP has become the best choice of web developer. Its extensions are easy to use and can save time and work as well.
• Flexible Database: PHP has flexible database this is the another reason of popularity of PHP language as it helps to connect with other databases in order to complete the tasks successfully. In PHP Training in Lahore, it will also be taught that PHP is the most recommended programming language that is compatible with numerous databases.

In Pakistan, the demand of PHP web developers have been increased. ITHeight has been offering PHP Certification in Pakistan from last few years and it covers from basics till advanced level. Visit ITHeight and avail PHP Training in Lahore to understand why PHP is the best programming language for web development purpose.

Backlinks are the links of your website which is created in other website which is relevant to your niche. The backlink strategy should be the plan of creating high quality backlinks that can help your website to get a better rank on the first page of search engine. In SEO Training in Lahore, you will learn that when a backlink is created in other website, it allows users to redirect to your website by clicking on the backlink. Search engines including Google keep the record of backlinks and consider them as a vote that website has gained a better rank on search engine by creating a quality backlink.

• Contextual Links: Google prefers the backlink inside the text content. If a backlink  is created inside the content of article or blog which is relevant to your website, then the backlink will be natural and contextual. Therefore, it is important to create a contextual link inside the sentences and paragraphs. In SEO Training in Lahore, you will also learn to create contextual links for your website.
• Anchor Texts: Anchor text is a clickable text and link is connected to it, when the user click on the link, it redirects to the website where the anchor text was linked to. Google and other search engines prefers anchor text as in this way, it understands the relevancy of backlink. The content should be relevant to the anchor text and it is also important to use keywords in anchor text. However, it is vital to vary the keywords in anchor text.
• Domain Authority: A backlink of your website is considered as a vote of confidence. If a website is newly built then Google will not consider it as trustworthy. With the help of SEO Training in Lahore, you will learn domain authority is really important factor while creating a backlink. Therefore it is important to create backlinks in those websites which have high domain authority. Google prefers the backlinks in high domain authority websites. The higher the domain authority of backlink, the better rank of your website will be.

In Pakistan, ITHeight has been offering SEO Training from last few years since then ITHeight has trained and helped numerous students in becoming successful SEO Experts. ITHeight covers SEO from basics till advanced level. Visit ITHeight and get SEO Training in Lahore to get knowledge about backlinks strategy tips for your website.

In today’s digital technology world, it is important for both local and global businesses to promote themselves online with the help of digital marketing strategies. In Digital Marketing Courses in Pakistan, it will be learnt that digital marketing has become important for small local businesses also.

• Customer Communication: Social media platforms are the best ways to keep in touch with your potential and returning customers. Keep updating about your business on social media platforms, promote your events, products or services, explain your products or services in such a way that customers takes interest in purchasing.
• Visibility: Digital marketing is really helpful and beneficial for local businesses as it helps in increase visibility among internet users locally and globally as well. In Digital Marketing Courses in Pakistan, you will also learn that digital marketing is really helpful in in
• Utilization of Keyword Searches: It is important to optimize the website according to the rules of search engines in order to place your website information at the top of search engines, that will lead to increase in website traffic as well as brand awareness. It is important to use keywords in the searches and website as well. In Digital Marketing Courses in Pakistan, you will also learn how to use keyword searches for your business on search engines.
• Competition: To maintain your business and competitive edge, it is important to implement digital marketing strategies for your local businesses in order to promote your products or services as in this way, people will be able to have access and purchase them.

In Pakistan, ITHeight has become one of the best IT training center that provides quality IT trainings including Digital Marketing Training from basics till advanced level. Visit ITHeight and avail Digital Marketing Courses in Pakistan to understand the importance of digital marketing for local businesses.

To develop custom applications for a business, PHP is the recommended web development platform to choose. In PHP Training in Lahore, you will learn that PHP is a server side scripting language used for web development and web applications having the best functionalities. PHP has numerous frameworks.

Zend framework has been considered one of the popular PHP frameworks. Zend framework is an object oriented and open source framework for web applications. It is the best and recommended framework who want to develop their careers in updated version of PHP. In PHP Training in Lahore, you will come to know that Zend has an advanced implementation of Model View Controller used for setting a basic structure that helps in developing Zend based applications. This framework has huge amount of code which are reusable for web developers.

Advantages of Zend framework:

1. Loosely coupled: Zend framework has a feature of component library. It helps web developer to choose a subset or any component available within framework.
2. Quality: Zend mostly focuses on quality control of code. Zend makes the use of design patterns which are object oriented. Nearly all components are able to extended and can undergo the testing of parameters with PHPUnit.
3. Easy integration: Zend framework can easily be integrated with libraries according to web developer’s choice. In PHP Training in Lahore, you will also learn to integrate Zend framework easily.
4. MVC Components: This framework has a tendency to use MVC components that allow to isolate all forms of business logic using any user interface.

In Pakistan, ITHeight has been offering PHP Training from last few years and it covers numerous frameworks including Zend. ITHeight covers Zend framework from basics till advanced level. Visit ITHeight and avail PHP Training in Lahore to get knowledge about four benefits of Zend PHP framework.

Domain Authority actually measures the performance of a website in SERP. It is a metric that determines how well a website is ranking in Google SERP. There are different tools that can help in measure Domain Authority as well as Page Authority. Some of the tools are MozBar, SEO Moz, Open Site Explorer etc. In SEO Training in Lahore, you will learn about both Domain and Page Authority for SEO.

Domain Authority is actually based on scoring a website on 100-point logarithmic scale. This is the scale that ranges from 0 to 100 points. If domain authority is high then website will have a better rank on search engines as well as a website traffic. It is calculated on the base of other metrics as well such as number of quality backlinks, linking root domains etc. Domain Authority is the best to use as a competitive metric among others. With the help of SEO Training in Lahore, you will understand that Page Authority is another factor used to measure the ranking of a single web page of a website. Page Authority can also be measured by using MozBar, SEO Moz, Open Site Explorer.

Role of keywords in Domain Authority: When it comes to SEO of a website, keyword rich content is one of the most important factor. There are numerous keywords which are in high demand whenever to search a website. In SEO Training in Lahore, you will also learn that website owners must have knowledge about trending keywords. Keywords with high volume of searches in content is the most recommended as it helps in determine the web page rank on SERP. Search engines give preference to keywords for a website rank. Therefore, it helps in improve domain and page authorities as well.

In Pakistan, ITHeight has been considered one of the best SEO Training Institute in Lahore. ITHeight has been covering SEO from basics till advanced level including tools, tips and techniques. Visit ITHeight and avail SEO Training in Lahore to understand the significance of domain authority in SEO.