It has been clearly observed that usage of social media has been drastically increased from last few years. In Social Media Training in Lahore, you will learn that due to excessive usage of social media, companies are using social media for their promotion purpose by posting quality content and information on social media channels. To understand that social media is right for your business or not, a research is required.

• Understand about social media first: It is important to have knowledge about basics of social media that how it works and how we can use it for our businesses, how to reach among your audience etc. For this purpose, create an account on social media channel, test features and learn how to use social media channel. In Social Media Training in Lahore, you will also learn about importance and basics of social media.
• Purpose of using social media: You must have knowledge that why do you want to use social media and for what purpose? However it is important to find the purpose of using social media. Brand awareness, user-engagement, more platforms for sales, to earn online could be the reason but research is important.
• Choose the right social media channel: There are numerous social media sites which are important for business. For your business, you must find out first that in which social media channel, you have more audience. After research, join the social media channel and get socialize by discussing with clients, posting content etc. in order to increase site and social media presence. In Social Media Training in Lahore, you will also learn how to choose the best social media channel for your business promotion.
• Content: After the finalization of your social media channel, post quality and useful information for your audience. Its time span will be long as it will remain there on social media, therefore, content should be of high quality, relevant and user’s attention grabbing.

In Pakistan, there are very few training centers that are offering Social Media Marketing Training in different cities. ITHeight is the best IT training center among other training centers that offers quality training of Social Media Marketing. Visit ITHeight and avail Social Media Training in Lahore to learn how to choose the right social media channel for your business.

Search Engine Optimization (SEO) is a marketing technique through website is optimized according to rules of search engines in order to get a better rank on search engines as well as generation of huge website traffic. To get a better rank on search engine, relevant and specific keywords should be used. With the help of SEO Training in Lahore, you will learn that if your website is not getting a better rank on search engine, then there might be a possibility that SEO strategies are not being implemented correctly. The use of long tail keywords are recommended to use for better website rank.

• With the help of advanced SEO techniques, more website traffic will be generated and it will help in growth of online business.
• SEO is a cost-effective method therefore usage of SEO techniques will not required to spend anything for campaigns. If having several websites, same SEO strategies can be implemented and it will help in save money a lot. In SEO Training in Lahore, you will also come to know that SEO is way much cost effective strategy than other marketing strategies.
• Meta and Title tags are very important for advanced SEO as these help users as well as search engines to understand the content of web pages.
• For advanced SEO, sitemap.xml must be submitted to search engines as it will help in indexing of your website as well as web pages and will also increase visibility. In SEO Training in Lahore, you will also learn about sitemap.xml.
• Robots.txt is important for those websites which are newly built and also for those which website owner does not want to get checked and crawled by search engines. Robots.txt is a file that contains instructions that which part of the website should not be indexed by search engine.

In Pakistan, ITHeight has been considered one of the best SEO Training Institute in Lahore from last few years. ITHeight also offers SEO Training that covers from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to get more knowledge about effective advanced SEO tips.

WordPress is the best content management systems (CMS) used by every company and web developer to create websites as it is one of the easiest and simplest platform to use. In Web Development Courses in Lahore, you will learn that there are numerous themes and plugins that can help in website customization according to requirements.

• The process of installation easy and can be done in few clicks as it allows web developers to more focus on website designing and development as well as implementation of functions in the website. Web Development Courses in Lahore will teach how to install and configure WordPress.
•  There are several themes which are available to choose from and according to your choice. In WordPress, themes are fully customizable and website can be developed according to your requirements as well.
• The feature of blogging is already built in the user-interface and very easy to integrate into the website. It allows website owner to add features of email subscription, blog comments, add more posts in other web pages. All these features makes WordPress a dynamic CMS for web development. With the help of Web Development Courses in Lahore, you will also learn that WordPress is the best for Blogging.
• WordPress is search engine, mobile friendly as well as user friendly. WordPress is good for SEO as search engine prefers it for better website rank.

WordPress has become the most popular platform utilized by every company. ITHeight has been offering WordPress in Web Development Training in different cities of Pakistan. Visit ITHeight and avail Web Development Courses in Lahore to learn about WordPress being a recommended platform for web development.

PHP is the most commonly and widely used programming language as it is used to create dynamic websites. The coding of PHP can easily be embedded into HTML. With the help of PHP Training in Lahore, you will learn that PHP is the programming language which is free of cost and it works well with other platforms as well as web servers.

PHP is very simple to use, this is the reason of its popularity and has been considered one of the most popular scripting language. With the help of PHP Training in Lahore, it will be learnt that using PHP language, dynamic websites can easily be developed including database usage, manipulating of text and images, back-end security systems or outcome production for the end-users.

To learn PHP language, download and install it on your desktop or PC or join PHP Training in Lahore. While learning PHP, you will come to know that PHP has ready-made PHP source codes to use on website or scripts. There are numerous websites that offers PHP codes for different functionalities, full scripts etc. PHP language can also work well with Java in the codes. PHP has the best compatibility with numerous types of databases.

In Pakistan, ITHeight has been offering various IT trainings in different cities. ITHeight also offers professional PHP Training from last few years. Visit ITHeight and avail PHP Training in Lahore and learn PHP scripting language for web development.

Digital marketing has become an essential marketing plan for every type of business whether it’s a small business or large scale. With the help of Digital Marketing Courses in Pakistan, you will learn that there are different strategies of digital marketing which plays important role in increase brand awareness and visibility. For some businesses, digital marketing is a plus point. If any business is unable to find which digital marketing is the best for the business then business will fail to grow further.

• Email Marketing: Email marketing is one of the best digital marketing strategy. Sometimes, emails can be irritated if it is not useful and not informative. Therefore, compose quality and informative content for email to send to clients about your business, products or services.
• SEO: Every business wants to be on the top of search engine which is only possible with SEO (Search Engine Optimization). On-Page and Off-Page SEO techniques are required to be implemented in order to improve website rank on search engines and also increase in website traffic. For SEO, quality content and relevant keywords are also important. In Digital Marketing Courses in Pakistan, you will also learn about the importance of SEO for business.
• Social Media: Social Media Marketing has proven to be one of the most effective digital marketing strategy. Feedback and content sharing can easily be done through social media in order to keep in contact with clients. Facebook, Twitter, Instagram and LinkedIn are the most recommended social media platforms for every type of business. With the help of Digital Marketing Courses in Pakistan, you will also learn that social media marketing is the most recommended digital marketing strategy.
• Content Marketing: Content does not mean to create blogs or articles related to business, but it is also meant to be the informative and engaging content. Content must have keywords so that search engine can make the website and content visible on search engines. Content marketing can be done through social media platforms as well.

Digital marketing nowadays plays a great role in promoting business as well as products and services. ITHeight has become one of the best IT training center that offers quality Digital Marketing Training in different cities of Pakistan. Visit ITHeight and avail Digital Marketing Courses in Pakistan to get knowledge about effective digital marketing strategies for businesses.